the-south-asian.com                                             January  2008

 

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Luxury Hot Wheels on Indian Roads

By Tanuja Singh Misra

"We come to India not by chance but with a plan. The Indian economy is growing and so is the list of billionaires and millionaires, which makes it an attractive and important market for us,"

SPEED! The word itself sends a tingle down the spine, especially when it refers to a motor-car which has been specially designed for out and out performance and driving pleasure. Owning an expensive sports car is the ultimate high and young shining India is not immune to their spell.

India has had a rich heritage of exclusive cars. The Maharajas and Nawabs vied with each other to possess the best models of the era which were popular in USA and Europe at that time. It was not unusual, therefore, to spot an E-type Jaguar alongside an old salon Rolls-Royce on the streets of Indian cities.

Earlier, the exclusive and upmarket cars were limited to the blue blood, now they are within reach of the fast growing millionaire club in India. And growing with it is its appetite for luxe international brands. The rich brigade has vroomed far past the stage of coveting designer togs; it has now scaled up its international shopping list to include big-ticket items such as Lamborghinis and Porsches, and soon to arrive Ferrari.

Sports cars are the ultimate symbol of the uber-status - figuring high on their must-have list. Propelled by the booming economic growth and rising demand of sports cars in India, the big players (read: car manufacturers) all over the world are bringing in their latest launches.

These cars are designed for better road handling, braking, manoeuvrability, are low in weight and high in power. Sports cars usually have rear wheel drive two seats and two doors. The drive train and the engine layout are the main design criteria of a sports car.

Some of the leading manufacturers of sports cars who have taken the Indian market by storm are Porsche, Lamborghini, Audi, BMW and Mercedes Benz.....

 

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